Uk online dating market
Neil Clark, to help people with mate selection, focused on singles seeking a serious relationship.
Rather than turning away customers seeking mid-term relationships, e Harmony should expand their services to support them. Mid-term relationship seeking individuals would still pay the premium prices e Harmony commands on the long-term relationship business because of the match quality provided by their algorithms.
With low barriers to entry, there are over 14,000 current sites dedicated to matchmaking, with over 1,000 more to enter by 2016.
e Harmony's two main competitors are Match, and Yahoo! Greg Waldorf was faced with several threats at the same time.
Adapting their matching algorithms to determine fit for mid-term relationship seeking individuals significantly opens up the relationship seeker market for e Harmony (how much? Diluting their brand through discount pricing or lower quality matches in the mid-term relationship market would tarnish the overall e Harmony brand, including the long-term relationship market that has been one of their key differentiators.
Although adapting the algorithms to work for mid-term relationships would entail a time investment, e Harmony can leverage their expansive data collected over the years on relationships that did not work based on incompatibilities in long-term personal goals.
Since the stigma is slowly declining, which is increasing the interest to join, e Harmony must protect its brand from degenerate individuals that are looking for a secret relationship or some other service in which they may profit from as well. e Harmony must focus on trying to establish itself as a stronger competitor in the "long-term relationship" segment of the market.
The company offers services to those people who are seeking serious relationships.There was also the threat of the free websites, which were exploding in popularity.Greg knew that he could not waver on the values and the vision that was set before him by founder Dr.Any opinions, findings, conclusions or recommendations expressed in this material are those of the authors and do not necessarily reflect the views of UK Essays.As the internet dating market is expanding and growing, e Harmony is faced with the question of how to address the short-term competitive threats, and position the company for long-term success within their limited resources.
We will provide an analysis of e Harmony's business model and strategic position, and offer recommendations for continued market sustainability and long term success.