Research on the "What is beautiful is good" stereotype shows that, overall, those who are physically attractive benefit from their good looks: physically attractive individuals are perceived more positively and physical attractiveness has a strong influence on judgment of a person's competence.
In return, physically attractive people benefit from these stereotypical beliefs.
Judging by appearances was prohibited by monotheistic religions ("no graven images") and criticized in ancient and medieval philosophies.
Skeptics, Stoics, Cynics, Epicureans and Scholastics elaborated various reasons to avoid or subordinate the role of appearances.
However, others have suggested that there is only an explicit interest in the analysis of masculinity within this political sphere, it will be impossible to develop a reliable analysis of femininity within this same sphere.
argue that lookism affects women in an even more detrimental way than men.
In a culture in which the physical body is held in such high esteem and given such power, body fascism then not only deems those who don't or can't conform to be sexually less desirable, but in the extreme – sometimes dubbed "looksism" – also deems an individual completely worthless as a person, based solely on his exterior. 28) Research by Dan Ariely found that American women exhibit a marked preference for dating taller men, and that for shorter men to be judged attractive by women, they must earn substantially more money than taller men.
Furthermore, the symbolic dimension, which includes sports, media, current affairs, etc.
has "disseminate[d] a wealth of popular iconography which links Western masculinities to the wider world beyond the borders of the state".
by acting a certain way, dressing a certain way, and have a mentality that is devoid of emotion or anything effeminate; if they are successful in becoming the ultimate "man's man" then they are virtually untouchable.
the setting of a rigid set of standards of physical beauty that pressures everyone within a particular group to conform to them.
Any person who doesn't meet those very specific standards is deemed physically unattractive and sexually undesirable.